HV

For coaches whose audience is worth more than the business earns from it.

We build the offer, the marketing and the sales team that close the gap — inside your business, run by your people. We're paid 25% of what we add above what you're already making. Nothing, if we add nothing.

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01 — The record

Two partnerships. Both still running.

Benny Lichtenwalner

Relationship coaching · United States

$30,000 → $170,000

Per month · twelve-month average · best month $267,000

BEFORE NOW

Two measured months, to scale. We don't publish a monthly series.

Xander Reynolds

Relationship coaching · United States

$0 → $64,000

Per month · sixteen months from a standing start

BEFORE NOW

Two measured months, to scale. Sixteen months apart.

Both figures are cash collected, taken from the payment processor — not booked, not contracted, not annualised. That is the whole list. Two is not a track record; it's what we have.

03 — The problem

The audience is already paid for.

You built it. That was the expensive part, and it's done. What it earns now depends on everything sitting behind it: what you sell, who answers the messages, who takes the calls, and who notices when a number moves.

Most people who come to us can say the number and the duration in one breath. Stuck at $40,000 a month for eight months. Stuck at $250,000 for six. The audience kept growing the whole time. The number didn't.

There's no line in your accounts for money you didn't make. That's why this runs for years without anyone calling it a problem.

Your audience What it earns you Illustrative — not a client's data

04 — What gets installed

Six parts, built in your business, run by your people.

The offer

What you sell, at what price, and why people say yes. The first change is often not structural at all — it's how the owner thinks about the business.

Marketing

The angles, the hooks, where the call to action sits. Then paid behind what's already proving itself, so the audience grows too.

Sales

Setters, closers, and a manager over them, trained on a script we wrote by taking the calls ourselves.

Delivery

Getting the coaching off you and onto a team without the results dropping. We've run that transition twice.

Systems

The CRM, the pipeline, booking and reminders, the commission maths. Built once, in accounts that are in your name.

The numbers

Every number defined once and measured the same way each week, so a drop is visible before it costs you a month.

05 — The arrangement

We don't hand it over and walk away.

A hotel owner doesn't run the hotel. An operator does, under an agreement, for as long as it suits them both. That's what this is.

  • Every account in your name, on your card.
  • Your leads in your system, yours to export.
  • You can end it whenever you like and keep all of it.

06 — Who this isn't for

We say no to most businesses that ask.

  • No audience yet. Building it from nothing is too slow for both of us.
  • Already running well. No gap for us to be paid out of.
  • New to coaching. Teaching fundamentals is a different job.
  • Built on paid ads. If buying leads is the engine, we're the wrong firm.

07 — How it starts

A paid diagnosis. $2,000.

You show us everything you're doing and everything you've already tried. We come back with a written plan: what's capping the business, in what order to fix it, and what each fix is worth.

It's also where we find out whether this works at all. The expensive thing in this market is the programme that asks the disqualifying question after the payment instead of before it. This is us asking first, on your numbers, for $2,000.

The plan is yours either way. We don't do free audits — a free audit is a sales call with homework attached, and you've sat through enough of them.

What you get back $2,000
  1. 01What is actually capping the business — named, with the evidence from your own numbers.
  2. 02The order to fix it in, because doing the right things in the wrong sequence is how most of a year goes.
  3. 03What each fix is worth, so you can decide what's worth doing at all.
  4. 04A straight answer on whether we're the right people for it.

08 — Who runs this

Omar Harb Omar Harb · Dubai

The leak is never where the founder thinks it is. So we don't start with advice — we start with your call recordings.

Consulting to coaches since 2020. Built the sales organisation behind a business that went from $30,000 to $170,000 a month, and a second from nothing to $64,000.

More about Omar →

09 — The questions founders ask

Asked on almost every call.

25% of what, exactly?

Of the money that arrives above the line the business was already on. We agree that line before we start, from your processor's records, and it never moves — not this year, not in three years. Your existing revenue is never part of it.

How do I know you caused the growth?

You don't, entirely, and neither do we. That's why we're paid on the whole business rather than the part we can claim credit for. We've run the version where a share is carved out by product line, and it turned every month into an argument about whose sale it was.

Do I lose control of my own sales team?

No — and we won't try to move you off the sales floor. Founders who bring in a head of sales and get walked out of their own sales group tend to lose the thing that was working. You're close to the customer, and that closeness is information, not a chore. What changes is that you stop being the only person who notices.

What if it doesn't work?

Then it costs you nothing, because there's no growth to take a share of. That isn't a guarantee written for a web page — it's the only way we get paid.

Why not just hire in-house?

You should, and that's where this ends up. The question is whether you spend eighteen months learning to hire and manage a sales team by trial and error, or run one that already works while your people learn on it.

What do you need from me?

Access to the numbers, the authority to run the sales function, and about two hours a week for the first ninety days. If we can't have all three, this doesn't work, and we'll say so on the call rather than afterwards.

One conversation, and a straight answer.

Tell us where the business is and who sent you. If it looks like a fit, we'll send a time to talk. If it doesn't, you'll get a plain no and the reason — within two working days either way.

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